Whether you’re an individual blogger, a business owner, or an entrepreneur, it can be exciting to give stuff away for free! Sweepstakes are a valuable component of a comprehensive marketing strategy and can generate considerable buzz around your brand. Of course, you want to make sure your giveaway has an enticing offer and it’s easy to enter. No one wants to wade through metaphorical red tape. Verify that the sign-up form is simple and user-friendly.
Once you’ve finalized the giveaway details, it’s time to publicize it! A contest is only as good as the amount of people that enter and the publicity it generates. You’ll want to get the full social media, word-of-mouth, and SEO benefits out of it. Read on for four great ways to promote your sweepstakes and create a successful promotional campaign.
1. Form partnerships
Join forces with another company to enhance the giveaway/contest prize and boost exposure for the promotion. If two companies have something at stake, there is double the manpower behind the marketing strategy and the giveaway’s reach will be that much greater. Additionally the sweepstake’s prize will likely be better and generate more publicity if two companies work together to create an irresistible reward for the winner.
2. Use social media to advertise a promotion
Social media is guaranteed exposure for any type of promotion or online giveaway you might run. You can announce the contest and then promote the status for a small fee, which vastly increases the number of people who see the post. For only $5 or $10 you can attract thousands of eyes using a promoted status update on Facebook. Additionally, you can tweet giveaway details and even pay for nominal prices for guaranteed views via promoted tweets. You can take advantage of popular hashtags and attract more viewers by including #giveaway or #free within each 140 character promotional message. StumbleUpon is an often overlooked social network that can also bring traffic, but make sure your contest is interesting and eye-catching to ensure the traffic doesn’t bounce quickly.
3. A picture is worth a thousand words
Whether you’re primarily promoting your giveaway via social or through other marketing avenues, images are the best way to gain maximum attention. Pictures are more likely to be noticed, liked, and shared across a range of platforms compared to basic text. Take the time to design a relevant, informative flyer that catches the eye and hopefully incorporates some humor. Things that are funny are also much more likely to be viewed than something that merely lists instructions or sign-up details. Financial training company, Online Trading Academy, recently ran a successful promotion that asked participants to send in pictures of their workstations. The variety of photos was wonderful, and everyone who sent in a picture had a vested interest in the promotion. This made it more likely that they would share the details with family and friends and boost the campaign’s Facebook EdgeRank.
4. Post to giveaway sites
If you want to attract a large number of people and the entry guidelines allow for general participation, it’s a good idea to post the details of your giveaway on sweepstakes sites. There are many of these, including location and industry specific websites, so you’ll want to choose those that make the most sense for you. Generally speaking, you’ll want to choose sites whose demographics closely match the types of readers/customers you are looking to attract.
Marketing an online contest can feel daunting at first, but if the giveaway is enticing, everyone will want to partake in the fun. These days, social media platforms are a great way to start getting the word out about a sweepstakes, but you should also make sure you set up the promotion to allow participants plenty of advanced notice about the giveaway and plenty of time to enter to win.
About the Author:
Brian Patterson is a Partner at Go Fish Digital, an online marketing firm located outside of Washington, D.C.